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Marketing your business through emails is one of the easiest and affordable ways of maintaining new customers and attracting new prospects....

It requires time and effort to come up with the perfect 50 to 125-word email copy, which may take about a minute or so to read. However, in...

Emails are one of the best ways to contact your customer base directly. According to the DMA's Consumer Email Tracker Report 2017, 99% of...

Gone are the days when keeping the pace with the latest and futuristic web development and design trends used to be a matter of personal...

A well-designed website accomplishes a number of things. It functions properly. It is enriched with basic marketing capabilities. It...

Email marketing is probably one of the most effective digital marketing techniques out there, but that also makes it incredibly...

The average businessperson does not realise, but Google's algorithm utilises over 200 factors to determine a webpage's rank on results...

One of the bigger debates in digital marketing is the use of email versus social media. There are many that argue that social media...

Effective copywriting is essential to any digital marketing strategy. The way we consume online versus printed material is different so...