How To Choose An Email Service Provider?
Which email service provider (ESP) your company chooses is an important consideration to make, because it will largely contribute to the...
When is an On-Premise Email Broadcast System Right For My Business?
A consideration for many businesses is whether they should use a SaaS email marketing platform or one which is on-premise. In layman's...
6 Ways to Grow Your List Fast with Email Marketing
We see a lot of momentum with email marketing but it can start to be a drag when our list stops growing. You are reaching out to the same...
Are Emails Relevant For Apps With Push Notifications?
Many application developers wonder whether emails are still a viable form of marketing when push notifications are already enabled. This...
Different Types of Emails You Can Send To Your Prospects
Marketing your business through emails is one of the easiest and affordable ways of maintaining new customers and attracting new prospects....
The Relationship Between Email Subject Lines and Open Rates
It requires time and effort to come up with the perfect 50 to 125-word email copy, which may take about a minute or so to read. However, in...
Three Tips to Optimise Call-To-Action Links in Emails
Emails are one of the best ways to contact your customer base directly. According to the DMA's Consumer Email Tracker Report 2017, 99% of...
Promotional vs Transactional Email: How To Stand Out In A Email Inbox
Email marketing is probably one of the most effective digital marketing techniques out there, but that also makes it incredibly...
Why Should I Use Email Marketing When There Is Social Media?
One of the bigger debates in digital marketing is the use of email versus social media. There are many that argue that social media...